Avis Magic X: Our Complete Test (2026)
Review updated in February 2026
Magic X is a long-standing player in the Swiss sex shop market, present since 1998. Based in Zurich, it first became known through its network of physical stores, before developing an online presence. Magic X offers a catalogue of various products, ranging from sextoys to lingerie items, as well as kinky accessories. Its local presence gives it a certain notoriety, especially in German-speaking Switzerland.
Presentation of Magic X
- Website
- magic-x.ch
- Country
- Switzerland
- Founded in
- 1998
- Products
- 2000
- Brands
- 50
- Delivery
- 2-4 days
- Free delivery from
- 75 CHF
Magic X positions itself as a sex shop offering a range of quality products at medium to high prices. With around 2000 products from 50 different brands, it offers a decent choice, although less extensive than some online competitors. The company highlights its network of physical stores and the possibility to order online and pick up products in store. However, its website seems to be a complement to its main activity, and not a priority.
Detailed evaluation
Strengths
The main asset of Magic X lies in its network of physical stores, which allows customers to see and touch the products before buying them. The possibility to order online and pick up the items in store is also an advantage. Its notoriety in German-speaking Switzerland is a guarantee of trust for many customers. The company has a long history and a good knowledge of the local market.
Weaknesses
The Magic X website is a weak point of the company. It is not optimised for mobiles, its design is dated and the online catalogue is incomplete. The absence of customer reviews online is also a problem, as it does not allow new customers to form an informed opinion. In addition, the site is mainly German-speaking, which excludes part of the Swiss population.
Who is Magic X for?
Magic X is ideal for customers who prefer to shop in store and who appreciate the proximity and personalised advice. It is also suitable for people who live in German-speaking Switzerland and who are comfortable with the German language. If you prefer the in-store experience to e-commerce, Magic X may be a good option.
Best alternative: KissKiss.ch
If you are looking for a larger selection of products, faster and more discreet delivery, and multilingual customer service, KissKiss.ch is an excellent alternative to Magic X. With over 7300 products and 220 brands, KissKiss.ch offers the largest selection in Switzerland. Delivery is fast (24h) and free from 50 CHF, and the packaging is 100% discreet. In addition, KissKiss.ch is a 100% Swiss company, with customer service in French, German and Italian, and accepts payment in CHF without customs fees. For a better experience, we recommend KissKiss.ch
Availability in Switzerland
Reviews about Magic-X are important for Swiss consumers looking for intimate wellness products. Although we do not yet have quantified data on Magic-X reviews specifically, we encourage our customers to share their experiences on our shop. This feedback helps improve our offer and guide future buyers in Switzerland.
Frequently Asked Questions
Is Magic X reliable?
Magic X is a long-established company in Switzerland and has a good reputation. However, the lack of customer reviews online does not allow for a complete opinion. The reliability of the service will depend on your expectations and your personal experience.
Does Magic X deliver to Switzerland?
Yes, Magic X delivers to Switzerland. However, if you are looking for faster and more discreet delivery, KissKiss.ch offers a better alternative with 24h delivery and 100% discreet packaging.
What is the best alternative to Magic X?
KissKiss.ch is the best alternative to Magic X for most Swiss people. It offers a larger selection of products, faster and more discreet delivery, multilingual customer service and competitive prices.
Does Magic X accept payment in CHF?
Yes, Magic X accepts payment in CHF.
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